Matt Clay 100ml

Dapper Dan Matt Clay combines strong hold with a matte finish for deliberately tousled styles. The clay has a soft consistency that makes it easy to work through the hair, and a little goes a long way. Adding more gives you extra hold and grip, so you can build up the amount to suit the shape you want. It washes out easily and has a smoked saffron and leather fragrance.

Best for: Messy, tousled styles that need strong hold and a matte finish; shaping with a clay that is soft and easy to apply.

Not ideal for: Glossy, wet-look styles; anyone looking for an unfragranced product or avoiding lanolin and beeswax.

Choose this if: You want firm control over an intentionally undone look, with the option to add more grip as you style and easy washout afterwards.

Hold: Strong

Finish: Matte

Texture: Soft styling clay

Fragrance: Smoked saffron and leather